The Brand Package includes (but is not limited to) a comprehensive rebranding of CRM activities, including refreshed email content and tone of voice, updated messaging and phrasing, revised color palette and visual elements, new banner aesthetics, and the development of a refined marketing persona. It also can include a strategic shift in social media presence, affiliate marketing alignment, and, in select cases, collaboration with Product teams to implement front-end and back-office adjustments to ensure consistency across the entire user experience.